Services

CATI Outsourcing & Insourcing

Managing telephone interviewing facilities is our core competence. GDCC helps research and CX companies move data collection off their books — through outsourcing or full insourcing — with a proven, low-risk transition that protects quality and continuity.

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A changing market research landscape

Make or buy? Rethinking in-house data collection

The market research and CX industry is transforming faster every year. To keep pace, research companies are redefining their core competencies — focusing on added value and insight rather than operational processes such as data collection.

Activities that fall outside the added-value offering are increasingly reviewed as a “make or buy” decision. GDCC has supported many MR and CX companies in transferring their in-house CATI operations through outsourcing, or through the redefined insourcing of related teams, processes and infrastructure.

GDCC team managing a CATI operations transition with a client

Two ways to partner

Outsourcing or insourcing — your choice

CATI Outsourcing

We take over your running and future CATI projects — transferring fieldwork, and where needed selected staff, into GDCC’s established interviewing centres. You keep ownership of the research; we run the operation.

  • Transition of live and upcoming CATI projects
  • Optional transfer of experienced interviewing staff
  • No interruption to ongoing tracking studies

CATI Insourcing

We acquire your complete in-house CATI centre — including teams, processes and infrastructure — and operate it under GDCC ownership, freeing you to focus on insight and added value.

  • Full transfer of the CATI centre to GDCC ownership
  • Continuity for staff, processes and assets
  • Operational management handed to a specialist partner

A proven migration roadmap

Every migration is unique — the method is consistent

While each scenario differs, they share common elements. Our best-practice roadmap lets us implement a migration plan in a relatively short timeframe while ensuring consistent, ongoing support throughout.

  1. 01

    Assessment

    We review your current set-up, project portfolio, contracts and country-specific requirements to define the right migration route.

  2. 02

    Migration Plan

    A best-practice roadmap built from past transitions maps out timelines, responsibilities and risk controls for a fast, predictable move.

  3. 03

    Transition & Setup

    Projects, scripts, panels and teams are migrated with safeguards against data inconsistencies in ongoing tracking studies.

  4. 04

    Optimisation & Run

    Once live, we optimise processes for higher efficiency and lower cost while providing consistent ongoing support.

Why it pays off

Strategic advantages of in- or outsourcing

Focus on Added Value

Redirect resources away from operational data collection toward research design, analysis and client value.

Lower, Variable Costs

Convert fixed in-house overheads into flexible costs and benefit from the efficiencies of a specialist operator.

Higher Efficiency

Proven process optimisation across every previous migration delivers measurable productivity gains.

Compliance & Continuity

Adherence to country-specific legislation and recognised best practice, with no disruption to live studies.

All-Inclusive Coverage

CATI complemented by online and mixed-mode capability for complete quantitative data collection.

No On-Site Team Needed

End-clients no longer require an on-site data collection team, removing a significant operational burden.

Considering a make-or-buy decision?

Talk to GDCC about outsourcing or insourcing your CATI operations. We will map a low-risk transition that protects quality, compliance and continuity.

Discuss a transition
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