BPA Trend Study (Germany, continuous tracking)

~18,000 interviews annually

Audience

Nationally representative German public

Coverage

Germany

Methodology

Monthly nationally representative bus tracking, 1,500 interviews per wave

Project highlights

Consistent measurement framework enabling robust trend analysis
Integrated model linking issue salience and performance perception
High fieldwork stability combined with flexible module extensions
Scalable design supporting both continuous tracking and ad hoc deep-dives
Four-year framework agreement generating ~18,000 interviews annually
~7 supplementary studies per year on topics such as climate and migration (1,500 interviews each)

The challenge

The client requires a consistent, reliable view on public opinion in Germany, with a particular focus on how key policy areas are perceived and how government performance evolves over time.

The outcome

The approach delivers a robust, longitudinally comparable dataset, allowing shifts in public sentiment to be identified early and interpreted reliably. This provides the client with a solid foundation for decision-making and communication, combining short-term responsiveness with clear long-term trend visibility.

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