Continuous Audience & Media Tracking
Large-scale Media Measurement Study
20,000+ interviews completed every year
Project highlights
- Study type: Continuous audience & media tracking
- 20+ years of continuous support
- Scale: ~20,000 interviews per wave
- Geography: Bavaria (regional granularity)
- Complex quota and sample management across regions and stations
- Complex multi-level regional control with real-time performance monitoring
The challenge
Bavaria's local radio and TV ecosystem requires reliable, granular data on audience reach, usage behavior, and programme perception to sustain competitiveness in a rapidly changing media landscape. The client needed robust audience measurement for dozens of local broadcasters, reliable reach metrics and qualitative programme evaluation, insights at a high regional granularity (district and broadcasting area level), a methodology capable of delivering consistent, year-on-year comparability, and operational execution at very large scale within a tight fieldwork schedule. Media measurement in this context is particularly demanding, as local broadcasters depend heavily on precise regional insights, and results directly influence advertising markets and strategic programming decisions.
The outcome
Telquest managed the full end-to-end data collection process, including high-volume CATI fieldwork with tens of thousands of interviews annually, interview durations tailored to capture both usage behaviour and qualitative insights, complex quota and sample management across regions and stations, and continuous quality control with real-time performance monitoring. With approximately 20,000+ interviews per wave and complex multi-level regional control, this ensures both statistical robustness and operational reliability at scale.
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