CATI Consultants

CATI Consultants – GDCC

Reaching the Right B2B Respondent Is More Than Finding the Right Company

Raise your hand if you’ve seen this topic being discussed a million times!!! Yet, it still continues to be one of the most painful points in market research. We can identify the businesses we need for our study, in the right industry, the right company size, operating in the market we need, even using the […]

CATI Is Not Old-Fashioned. It Is Still the Right Approach.

We often hear our Market Research friends and peers refer to CATI (telephone interviewing) as very traditional, or often, old fashioned. However, even though these adjectives may not be entirely wrong, they can be quite misleading.Decades and decades of CATI being used as the go-to method, does not mean it’s still used only out of […]