Customer research can take many forms: NPS, after-sales feedback, service experience, product satisfaction, loyalty studies and more. However, before we even discuss scores, questionnaires or methodologies, we might want to answer a very basic question: Are we doing customer research the right way? The Velvet Glove approach When customer satisfaction research is conducted by CATI, […]
Raise your hand if you’ve seen this topic being discussed a million times!!! Yet, it still continues to be one of the most painful points in market research. We can identify the businesses we need for our study, in the right industry, the right company size, operating in the market we need, even using the […]
We often hear our Market Research friends and peers refer to CATI (telephone interviewing) as very traditional, or often, old fashioned. However, even though these adjectives may not be entirely wrong, they can be quite misleading.Decades and decades of CATI being used as the go-to method, does not mean it’s still used only out of […]
