Quality & Compliance
Quality and compliance, assured
GDCC places quality and compliance at the heart of its fieldwork operations — from internationally recognised ISO certifications through to trade-association membership and GDPR-aligned data protection by default and by design.
8.3
Customer satisfaction score, sustained year over year
35%
Net Promoter Score across our client base
50+
Markets covered with fieldwork to date
40+
Languages fielded by native- or near-native (C1 level) teams
Quality of fieldwork
Quality is the foundation of the GDCC proposition
Every process within the GDCC call centres is focused on conducting telephone interviews as effectively and efficiently as possible. Multi-language fieldwork is undertaken with the quality and integrity of data as the paramount concern.
Our centralised telephone fieldwork delivers high-level, quality-driven CATI and CAWI services across both consumer and business sectors, with wide experience across many industries. It is our dedication to quality interviewing — and the nuts and bolts of fieldwork — that has driven our success.
100% of calls recorded
Every CATI interview is digitally recorded for quality control, monitoring, and validation.
Native- or near-native (C1 level) interviewers
Interviewers and dedicated quality-control evaluators in every market, selected, trained, and continuously assessed.
Daily quality checking
Ongoing, daily quality checks by an experienced support team ensure consistency throughout the field period.
Centralised processes
All locations operate to identical procedures, offering the security and comparability of a centralised approach.
Our commitment to quality
Certified to international standards
ISO 20252
Market, opinion & social research
Our fieldwork processes are certified to ISO 20252, the international standard for market and social research operations — covering sampling, data collection, and reporting.
ISO 27001
Information security management
ISO 27001 certification governs how we store, transfer, and protect respondent and client data across every GDCC location.
Memberships
Members of all relevant industry bodies
GDCC is a member of the key organisations that set and uphold research standards worldwide, underscoring our commitment to quality and trust.
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ESOMAR
We adhere to the ESOMAR Code on market, opinion and social research and data analytics.
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MRS
Compliance with the Market Research Society Code of Conduct and fair-data principles.
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WAPOR
Member of the World Association for Public Opinion Research, supporting rigorous public research.
Data protection by default and by design
Our data-handling practices are aligned with UK and EU GDPR and other local data-protection requirements, supported by ISO 27001 information security management. More information on our quality control and compliance procedures is available on request.
Have a compliance question?
Our team is happy to share detailed quality-control documentation and certifications for your project — usually within one business day.
Request a proposal