Customer Experience & Brand Research
InMoment partnership for customer experience research
~30,000 surveys completed annually
Services
B2B & Executive Research
Reaching the right business respondents is the hardest part of B2B research. Our specialist recruiters secure verified senior decision-makers and niche professionals, then manage telephone interviewing end to end with the discretion enterprise studies demand.
All services
100%
Seniority verification
40+
Specialist sectors
30+
Languages supported
Capabilities
Executive recruitment
CIOs, CFOs, procurement leads, and other senior roles, screened and verified for seniority and relevance.
Telephone interviewing
Structured and semi-structured telephone interviews managed by experienced B2B field teams, with full quality monitoring.
Specialist & hard-to-reach audiences
Access to niche professional roles across technology, finance, industry, and the public sector.
Multi-market coordination
A single project lead managing recruitment and scheduling across time zones and languages.
Typical studies
C-suite & senior management
IT & technology decision makers
Financial & procurement leads
Strategic stakeholder interviews
SME owners & founders
International B2B studies
Proof in practice
Related case studies
See how b2b & executive research delivers reliable, comparable data for clients across markets and sectors.
FAQ
Frequently asked questions
Common questions about b2b & executive research with GDCC.
What is executive research?
Executive research is B2B fieldwork with senior decision-makers — C-suite leaders, directors and specialist professionals. It requires careful recruitment, seniority verification and experienced interviewers who can hold a credible conversation with busy, high-value respondents.
How do you reach hard-to-reach senior audiences?
We combine specialist recruiters, verified business sample sources and persistent, professional outreach to secure interviews with named roles such as CIOs, CFOs and procurement leads. Each respondent is screened and verified for seniority and relevance before interviewing.
Do you verify the seniority of respondents?
Yes. Every respondent is screened against role, responsibility and decision-making criteria, with 100% seniority verification so you can be confident you are hearing from genuine decision-makers.
Which sectors and roles can you cover?
We reach 40+ specialist sectors including technology, finance, industry, healthcare and the public sector, across roles from SME owners and founders to enterprise C-suite and technical buyers.
What languages are available?
Executive interviews are conducted in 30+ languages using native- or near-native (C1-level) interviewers, so senior respondents are engaged professionally in their own language.
How do you maintain confidentiality?
We work to strict confidentiality and data-protection protocols, with anonymised reporting and secure data handling — essential for sensitive strategic and competitive studies.
Can you coordinate B2B studies across multiple markets?
Yes. A single project lead manages recruitment and scheduling across time zones and languages, keeping methodology consistent so multi-country B2B results stay directly comparable.
Planning a b2b & executive research project?
Tell us about your project and our team will recommend the right methodology, sample, and timeline — usually within one business day.
Request a proposal