Social Research & Public Opinion Polling
Social research and public opinion polling
Dual-frame RDD designs across 3 regions
Services
Public & Social Research
Public and social research carries a higher bar for representativeness, ethics, and care. GDCC delivers nationally representative fieldwork for government bodies, public agencies, and academic partners — with robust protocols for sensitive topics and seldom-heard groups.
All services
ESOMAR
Code compliant
GDPR
Data protection
100%
Independent QA
Capabilities
Representative sampling
Probability-based sampling frameworks designed to reflect national or regional populations.
Sensitive-topic protocols
Trained interviewers and safeguarding procedures for studies covering personal, financial, and social experiences.
Stakeholder & community research
Inclusive approaches that reach under-represented and seldom-heard communities and stakeholders.
Ethics & compliance
Full alignment with ESOMAR, GDPR, and public-sector procurement and ethics requirements.
Typical studies
Public opinion studies
Citizen & resident surveys
Government & policy research
Community research
Stakeholder engagement
Longitudinal social tracking
Proof in practice
Related case studies
See how public & social research delivers reliable, comparable data for clients across markets and sectors.
Institutional Research
B2B and B2C surveys on behalf of the European Commission
7,000–12,000 interviews per wave
FAQ
Frequently asked questions
Common questions about public & social research with GDCC.
What is public and social research?
Public and social research measures the opinions, experiences and behaviours of citizens and communities for government bodies, public agencies and academic partners. It carries a higher bar for representativeness, ethics and care than commercial work.
How do you ensure samples are representative?
We use probability-based and dual-frame sampling frameworks designed to reflect national or regional populations, with quota controls and weighting so findings are projectable to the wider population.
How do you handle sensitive topics?
Studies covering personal, financial or social experiences are run by trained interviewers following safeguarding procedures, with protocols for seldom-heard and vulnerable groups to ensure respondents are treated with care.
Are you compliant with research and data standards?
Yes. Our public research is aligned with ESOMAR and AAPOR standards, fully GDPR-compliant, and meets public-sector procurement and ethics requirements, with 100% independent QA.
What languages are available?
Public and social studies are fielded in 30+ languages using native- or near-native (C1-level) interviewers, ensuring inclusive access for diverse and multilingual populations.
Can you support election and public affairs polling?
Yes. We offer rapid project setup, programming and field management to meet the demanding timelines of election and public affairs research, with reporting to AAPOR standards.
Do you run longitudinal and tracking studies?
We run continuous and longitudinal social tracking with a consistent measurement framework, enabling robust trend analysis and early identification of shifts in public sentiment.
Planning a public & social research project?
Tell us about your project and our team will recommend the right methodology, sample, and timeline — usually within one business day.
Request a proposal